A couple of weeks ago I saw them for the first time: a basket of umbrellas next to the entrance of Bakery Hartog near my house, with a tag saying “leenparaplu”, meaning “lend-umbrella”.
I asked the lady at the counter, and she told me most of them come back.
Is it because people buying their bread at this bakery, with only whole weat products, can be seen as more trustworthy? Or is it the general openness of Amsterdam that enables the bakery to trust their clients? Or would it work in any place? Give trust, and you get back more than you gave…
